As the focus point of any business is understanding one’s customer or consumer in terms of their needs, expectations, satisfaction and behaviour, which is vital for the success of any organisation. Through extensive expertise across a wide range of clients, our solutions are designed to provide in-depth insights into key stakeholder groups.

In Focus Marketing marries extensive cross-industry knowledge, solid market research expertise and business intelligence resulting in effective, customised research offerings. Although we aim to offer each client a customised approach to meet their research needs, the following list demonstrates some of our solutions:

—Unmet Stakeholder Needs
—Brand Positioning
—Brand Equity
—Consumer Equity
—Consumer Segmentation
—New Product Testing
—Stakeholder Satisfaction