[et_pb_section fullwidth=”off” specialty=”off”][et_pb_row][et_pb_column type=”4_4″][et_pb_image admin_label=”Image” src=”https:\/\/infocusinsights.co.za\/wp-content\/uploads\/researchbanner-bg12.png” show_in_lightbox=”off” url_new_window=”off” animation=”left” \/][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section][et_pb_row][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left”]In Focus Marketing has extensive expertise in both qualitative and quantitative methodologies. At the onset of each project, we will assess and ascertain the most effective methods of data and information collection.<\/p>\n
Qualitative Approach:<\/b><\/p>\n
This research approach methodology will effectively uncover insights, exploring perceptions and attitudes. It furthermore uncovers the conscious and cognitive processes that determine opinions, inform decision making processes (thus driving product choice) and the emotional reactions which stimulate these. Qualitative research will contribute to a better understanding of the factors driving attitudes and behaviours of the targeted stakeholder groups, which ultimately result in product and brand choice.<\/p>\n
Our qualitative methods include:<\/b><\/p>\n
\u2014Focus Groups
\n\u2014Mini-Groups
\n\u2014In-depth Interviews
\n\u2014Consumer Observations
\n\u2014Mystery Shopping
\n\u2014Accompanied Shopper Interviews
\n\u2014Ethnography Studies
\n\u2014Consumer Immersions
\n\u2014Vox Pops<\/p>\n
Quantitative Approach:<\/b><\/p>\n
This research approach aims to scientifically measure behaviours, attitudes and opinions towards the identified aspects of importance. It\u2019s aim is to be as far as possible representative of a target universe so that views of the sample can be confidently interpreted as similar to the views of the wider universe. These results will enable an in-depth analysis and understanding of drivers of certain awareness levels, attitudes , need states, purchase intent and behaviour.<\/p>\n
Our quantitative data collection methods include<\/b>:<\/b><\/p>\n
\u2014Telephonic interviews
\n\u2014Face-to-face interviews
\n\u2014Online surveys[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"
[et_pb_section fullwidth=”off” specialty=”off”][et_pb_row][et_pb_column type=”4_4″][et_pb_image admin_label=”Image” src=”https:\/\/infocusinsights.co.za\/wp-content\/uploads\/researchbanner-bg12.png” show_in_lightbox=”off” url_new_window=”off” animation=”left” \/][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section][et_pb_row][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left”]In Focus Marketing has extensive expertise in both qualitative and quantitative methodologies. At the onset of each project, we will assess and ascertain the most effective methods of data and information collection. Qualitative Approach: This research approach methodology will effectively uncover insights, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"_links":{"self":[{"href":"https:\/\/infocusinsights.co.za\/index.php?rest_route=\/wp\/v2\/pages\/32"}],"collection":[{"href":"https:\/\/infocusinsights.co.za\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/infocusinsights.co.za\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/infocusinsights.co.za\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/infocusinsights.co.za\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=32"}],"version-history":[{"count":19,"href":"https:\/\/infocusinsights.co.za\/index.php?rest_route=\/wp\/v2\/pages\/32\/revisions"}],"predecessor-version":[{"id":441,"href":"https:\/\/infocusinsights.co.za\/index.php?rest_route=\/wp\/v2\/pages\/32\/revisions\/441"}],"wp:attachment":[{"href":"https:\/\/infocusinsights.co.za\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=32"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}